Whether you are an entrepreneur looking to conduct market research for your business or an organisation that supports entrepreneurs needing a feasibility study, we are here to help you. Market research is an essential part of starting a business or even scaling. We provide different forms of market research, such as product studies, environmental audits, and marketing research.

Product studies:

Through product studies, we analyse the types of products from your potential or existing competitors. By conducting a product study, you will know what features you should add as a competitive advantage to your product. You will also understand the type of competition in your market and which business models you must adopt.

Product studies mainly target product features and patents of competitors so that even before designing your products, you can decide on your competitive advantage. Conducting a product study before designing your product protocol can also prevent you from legal suits.

For product studies, we combine secondary and primary data to produce reports. Through the recommendations, we will also suggest new features that you can consider for your products.

Environmental audit:

It is essential to audit your macro and microenvironment. Whether you have already established a company or will establish one, you should know your operating environment. This provides you with an opportunity to have a proactive mindset when it comes to challenges and risks.

Through the macro-environmental audit, we provide you with the positive and negative factors that prevail in the PESTEL environment. Through the internal environmental audit, we list your strengths and weaknesses that are under your control.

Doing an environmental audit shows how easy or difficult it is to sustain in this environment. You also know whether there will be an easy exit if you want to quit.

Marketing research

You should know who your customers are, what your target market is, what size it is, and what characteristics your customers have. We will dig into your potential target market and advise whether they are price-conscious or brand-conscious.

We outline a value proposition canvas through recommendations, where your customers will be defined, and their characteristics and personalities will be expressed. Ultimately, you will know how to convince them to buy your products. Knowing your target market is how to reach and persuade your customers to buy.

We provide comprehensive recommendations for all the above market research initiatives. You can request the outcome either in Word format or ppt. Interested in doing market research? Reach is via info@theresearchpreneur.com